Introduction
Reading is an excellent way to learn and grow. Whether you’re looking to improve your personal and professional life or seek inspiration, there’s a book out there for everyone. This series of book reviews entitled “10 Books every Hospitality Owner Should Read” highlights some of the most powerful and thought-provoking books that can help you achieve your goals and unlock your full potential.
1. Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth.
In today’s highly competitive marketplace, it can be difficult for businesses to stand out and attract new customers. But as “Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth” by Jay Baer and Daniel Lemin shows, one powerful way to do so is through the creation of a “talk trigger.”
A talk trigger is a unique element of a business that prompts customers to talk about it with others. According to the authors, this can be something as simple as a free cookie with every purchase or as elaborate as a themed hotel room. The key is that it must be something that sets the business apart from its competitors and is worth talking about.
The book is divided into two parts. The first part provides an overview of the concept of talk triggers and the benefits they can provide for a business. The authors also share real-life examples of companies that have successfully implemented talk triggers, such as Four Seasons Hotels and Resorts and Drybar.
The second part of the book is a step-by-step guide to creating and implementing a talk trigger for a business. This includes identifying the target audience, brainstorming potential talk triggers, and developing a plan to execute the trigger. The authors also provide tips on how to measure the success of a talk trigger and how to adapt it as needed.
Overall, “Talk Triggers” is a valuable resource for any business looking to stand out in a crowded marketplace. The book provides practical advice and inspiration for creating a talk trigger that will prompt customers to spread the word about a business. It’s a must-read for any business owner, marketer, or entrepreneur looking to generate more word-of-mouth marketing.
Get your copy here: https://amzn.to/3IhH0tw
2. ”The 7 Habits of Highly Effective People” by Stephen R. Covey
“The 7 Habits of Highly Effective People” by Stephen R. Covey is a classic self-help book that has sold over 25 million copies worldwide. Published in 1989, the book has stood the test of time and continues to be a popular choice for those looking to improve their personal and professional lives.
The book is based on the idea that effectiveness, or the ability to achieve one’s goals, can be learned and developed. Covey lays out seven habits that he believes are essential for personal effectiveness:
Be proactive
Begin with the end in mind
Put first things first
Think win-win
Seek first to understand, then to be understood
Synergize
Sharpen the saw
Each habit is explained in detail and supported with real-life examples. Covey also provides practical tools and exercises to help readers apply the habits to their own lives.
One of the strengths of the book is that it is not just a collection of tips and tricks, but rather a holistic approach to personal development. Covey emphasizes the importance of understanding and aligning one’s values, goals, and actions for true effectiveness.
The book is well-written and easy to understand, making it accessible to a wide range of readers. “The 7 Habits of Highly Effective People” is a must-read for anyone looking to improve their personal and professional lives. It’s a classic book that provides a timeless message that still holds true today.
Get your copy here: https://amzn.to/3WZXGKo
3. Hospitality Marketing Management” by Robert D. Reid and David C. Bojanic
Book Review: “Hospitality Marketing Management” by Robert D. Reid and David C. Bojanic
“Hospitality Marketing Management” by Robert D. Reid and David C. Bojanic is a comprehensive guide to the principles and practices of marketing in the hospitality industry. The book covers a wide range of topics from market research and segmentation to pricing strategies and digital marketing.
The authors begin by providing an overview of the hospitality industry and the unique challenges it faces in terms of marketing. They then delve into the key concepts and tools of marketing, including the marketing mix, market research, and customer relationship management. They also discuss specific marketing strategies for different segments of the industry, such as hotels, restaurants, and tourism destinations.
One of the strengths of the book is the attention given to the impact of technology on the industry and the importance of digital marketing. The authors provide detailed information on how to use digital tools and platforms, such as social media and online travel agencies, to reach and engage customers. They also discuss the challenges of data privacy and the use of artificial intelligence in marketing.
The book is well-organized and easy to read, making it a valuable resource for students and professionals in the hospitality industry. It’s a great textbook for a course on hospitality marketing and also a great resource for professionals who need to refresh their knowledge or learn about new trends in the field.
Overall, “Hospitality Marketing Management” is a comprehensive guide that provides a thorough understanding of the principles and practices of marketing in the hospitality industry. It’s a must-read for anyone looking to build a career in this field or for those who are already working in the industry and want to improve their marketing skills.
Get your copy here: https://amzn.to/3GxK6Za
4. “The Experience Economy” by B. Joseph Pine II and James H. Gilmore
“The Experience Economy” by B. Joseph Pine II and James H. Gilmore is a thought-provoking book that explores the changing nature of business and the economy. The authors argue that we are moving from an economy based on goods and services to one based on experiences.
The book begins by defining the concept of an “experience economy” and explaining how it differs from previous economic models. The authors also explore the various stages of the experience economy, including entertainment, educational, and esthetic experiences. They also delve into the importance of designing and delivering experiences that meet customers’ needs and expectations.
One of the key insights of the book is that in the experience economy, businesses must focus on creating memorable experiences that stand out and differentiate them from their competitors. The authors provide several examples of companies that have successfully leveraged this concept, such as Disney and Starbucks. They also provide practical advice on how businesses can design, market and price experiences to create value for customers.
The book is well-written and easy to understand, making it accessible to a wide range of readers. “The Experience Economy” is a must for anyone interested in the future of business, particularly those in the marketing, branding, or service industries. It provides a fresh perspective on how businesses can create value for customers and stay ahead of the curve in today’s rapidly changing economy.
Get your copy here: https://amzn.to/3WGy713
5. “The Customer Rules: The 39 Essential Rules for Delivering Sensational Service” by Lee Cockerell
“The Customer Rules: The 39 Essential Rules for Delivering Sensational Service” by Lee Cockerell is a valuable guide for businesses looking to improve their customer service. The book is based on the author’s decades of experience in the hospitality industry, including serving as the Executive Vice President of Operations for Walt Disney World Resort.
The book is divided into 39 chapters, each covering a specific rule for delivering sensational service. Some of the key rules include: “Rule #1: The customer is always right” and “Rule #15: Service with a smile is not enough.” The author provides real-life examples and practical tips on how to implement each rule in a business setting.
One of the strengths of the book is the author’s emphasis on the importance of leadership in creating a culture of exceptional customer service. He stresses the need for leaders to set the tone and lead by example in order to inspire and empower employees to deliver outstanding service.
“The Customer Rules” is a must-read for anyone looking to improve their customer service skills, particularly those in leadership positions. The author’s experience and insights make this book a valuable resource for businesses of any size and industry.
Overall, “The Customer Rules” is a comprehensive guide that provides valuable advice and actionable tips for delivering outstanding customer service. It’s a great resource for anyone looking to take their customer service to the next level, and it’s a book that should be on the bookshelf of any business owner or customer service professional.
Get your copy here: https://amzn.to/3vymMUN
6. “Delivering Happiness: A Path to Profits, Passion, and Purpose” by Tony Hsieh
If you’re looking for a book that will inspire you to think differently about business, look no further than “Delivering Happiness” by Tony Hsieh, the CEO of Zappos.com. This book is a journey through the ups and downs of building a company that prioritizes happiness, both for its employees and customers.
Tony Hsieh shares his personal experiences and the lessons he learned along the way, from the early days of Zappos, when the company was just a small online shoe retailer, to its eventual sale to Amazon for over $1 billion. He explains how a focus on company culture and customer service helped turn Zappos into one of the most successful and beloved companies in the world.
One of the most striking things about this book is the emphasis on the importance of purpose and values. Tony Hsieh argues that companies that have a clear sense of purpose and align their values with those of their employees and customers are more likely to be successful in the long term. He also emphasizes the importance of creating a positive work culture and fostering employee engagement.
The book is written in an engaging and personal style that makes it easy to read and relate to. Tony Hsieh’s storytelling and personal anecdotes make the book an enjoyable and inspiring read. “Delivering Happiness” is not just a business book, it’s a book about life and finding happiness and fulfillment in everything you do.
In short, “Delivering Happiness” is a must-read for anyone interested in building a business that prioritizes happiness and fulfillment. It’s a book that will inspire you to think differently about what’s possible and leave you with a renewed sense of purpose and motivation to create something truly special.
Get your copy here: https://amzn.to/3WWqhQL
7. “Emotional Intelligence: Why It Can Matter More Than IQ” by Daniel Goleman
“Emotional Intelligence: Why It Can Matter More Than IQ” by Daniel Goleman is a groundbreaking book that challenges the traditional notion that intelligence is solely based on cognitive abilities. The book argues that emotional intelligence (EI) is just as important, if not more so, in predicting success in life.
Goleman defines EI as the ability to recognize, understand and manage our own emotions, as well as the emotions of others. He posits that EI is a crucial component of leadership and success in all areas of life, from personal relationships to professional endeavours.
The book delves into the five key components of EI: self-awareness, self-regulation, motivation, empathy, and social skills. Goleman also provides various examples of how EI plays out in real-life scenarios, from the classroom to the boardroom. He also examines the impact of emotional intelligence on mental and physical health, as well as its relevance in the digital age.
One of the striking things about the book is its accessibility. Goleman presents the concept of EI in a clear and easy-to-understand manner, making it accessible to a wide range of readers. He also provides practical tips and exercises that readers can use to develop their EI.
“Emotional Intelligence” is a must-read for anyone looking to improve their personal and professional life. The book provides valuable insights on how to understand and manage emotions, and how to build better relationships and create more fulfilling lives. It’s a book that will change the way you think about intelligence and success.
In summary, “Emotional Intelligence: Why It Can Matter More Than IQ” is a powerful and thought-provoking book that challenges the traditional notion of intelligence. It provides valuable insights on how to understand and manage emotions and how to build better relationships and create more fulfilling lives. It’s a book that should be read by anyone looking to improve their personal and professional life.
Get your copy here: https://amzn.to/3WDWufL
8. Start with WHY – Simon Sinek
“Start with Why” by Simon Sinek is a thought-provoking book that explores the power of having a clear sense of purpose and how it can drive success for individuals and organizations. The author argues that the most successful leaders and companies are able to clearly articulate their purpose, or “why,” and inspire others to join them in pursuit of that purpose.
The book is divided into three parts: “The Golden Circle,” “The Why Discovery Process,” and “The How-to’s of Starting with Why.” Sinek explains the concept of the “Golden Circle,” which is a framework for understanding how the most successful leaders and organizations communicate. The innermost circle represents “why” the organization exists, the middle circle represents “how” the organization fulfills its purpose, and the outer circle represents “what” the organization does.
Sinek provides examples of successful leaders and organizations, such as Martin Luther King Jr., Apple, and the Wright Brothers, that have been able to clearly communicate their “why” and inspire others to join them in pursuit of their purpose. He also provides a step-by-step guide on how individuals and organizations can discover and communicate their own “why.”
One of the strengths of the book is the author’s ability to make complex ideas easy to understand. The book is well-written and easy to read, making it accessible to a wide range of readers. “Start with Why” is a must-read for anyone looking to lead or inspire others, whether in a business, non-profit, or personal setting.
In summary, “Start with Why” is a powerful and thought-provoking book that explores the power of having a clear sense of purpose and how it can drive success for individuals and organizations. It provides valuable insights on how to discover and communicate your own “why” and how to inspire others to join you in pursuit of that purpose. It’s a book that should be read by anyone looking to lead or inspire others, whether in a business, non-profit, or personal setting.
Get your copy here: https://amzn.to/3CiySFD
9. Alchemy: The Surprising Power of Ideas That Don’t Make Sense
“Alchemy: The Surprising Power of Ideas That Don’t Make Sense” by Rory Sutherland is a thought-provoking book that explores the unexpected power of unconventional thinking. The author, who is the Vice Chairman of Ogilvy, one of the world’s largest advertising agencies, argues that by embracing ideas that may initially seem strange or illogical, we can unlock new ways of solving problems and discovering opportunities.
The book is divided into four parts: “The Power of Perspective,” “The Power of Emotion,” “The Power of Constraints,” and “The Power of Uncertainty.” In each section, the author provides real-life examples and case studies of how unconventional thinking has led to breakthroughs in fields such as advertising, science, and business. He also provides practical advice on how readers can apply these principles to their own lives and work.
One of the strengths of the book is the author’s ability to make complex ideas accessible and relatable. He writes in an engaging and witty style that makes the book an enjoyable read. “Alchemy” is a must-read for anyone looking to think differently and unlock new ways of solving problems and discovering opportunities.
In summary, “Alchemy: The Surprising Power of Ideas That Don’t Make Sense” is a thought-provoking book that explores the unexpected power of unconventional thinking. It provides valuable insights on how embracing ideas that may initially seem strange or illogical can lead to breakthroughs in various fields. Written in an engaging and witty style, the book is a must-read for anyone looking to think differently and unlock new ways of solving problems and discovering opportunities.
Get your copy here: https://amzn.to/3kdBTR3
10. Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini and HarperAudio
“Influence, New and Expanded: The Psychology of Persuasion” by Robert B. Cialdini is a classic book that explores the psychology of persuasion and how it can be used in everyday life. This new and expanded edition includes updates and new research on the subject, making it even more relevant today.
The book is based on Cialdini’s extensive research and draws on examples from his own experience as well as from scientific studies. He explains how people are influenced by six key principles: reciprocation, commitment and consistency, social proof, liking, authority and scarcity. He also provides practical advice on how to resist persuasion and how to use these principles ethically.
One of the strengths of the book is the author’s ability to make complex ideas accessible and relatable. He writes in an engaging and easy-to-understand style that makes the book an enjoyable read. “Influence, New and Expanded” is a must-read for anyone looking to understand the psychology of persuasion and how it can be used in everyday life.
In summary, “Influence, New and Expanded: The Psychology of Persuasion” is a classic book that explores the psychology of persuasion and how it can be used in everyday life. This new and expanded edition includes updates and new research on the subject, making it even more relevant today. Written in an engaging and easy-to-understand style, the book is a must-read for anyone looking to understand the psychology of persuasion and how it can be used in everyday life.
Get your copy here: https://amzn.to/3XvDXTb
Blog post author Notes:
The books on this page have helped me lead and generate over £20 million in sales revenue for hospitality venues. By implementing the learnings in these books, I have been able to beat the budget consistently and grow to higher than market share performances. The links on this page are affiliate links, which I may commission from.
