If you are reading this, then you already know that an increase in conversion on your accommodation website is key. Without conversions, your website is nothing but a digital brochure – and we all know that direct online bookings are where the real money is. In this guide, we’ll teach you how to increase conversion on an accommodation website and start making more money from your website. Let’s get started!
Get the contact details right – Book Now, Email and Telphone Number visible at all times.
This may seem like a small detail, but it’s actually crucial for conversion. Make sure that your Book Now button is easily visible and that your email and telephone number are clearly displayed on all pages of your website. This will make it easy for potential guests to get in touch with you and book their stay.
Make sure your design is clean and uncluttered.
Don’t make your visitors work harder than they need to understand what it is you are conveying to them. You only have three seconds to convince a visitor to stay on your page, so make sure that the most important information is easy to find.
Make your welcome message your ‘SELL’ message
When a visitor first arrives on your website, you want to make sure that you capture their attention. One way to do this is by having a strong and compelling welcome message. This is your opportunity to sell your property and convince the visitor to stay on your page. So make sure it’s good!
Make sure your featured rooms on the home page are clickable
If you have rooms or packages that you want to highlight, make sure they are clickable from the home page. This will help with SEO and also encourage visitors to click through to your website, which Google sees as a good signal.
Showcase your properties benefits with Infographics
People don’t read websites anymore! Well not at first anyway! They are skimming it to validate what you are offering, is what they are looking for. Help them out by showcasing your property’s benefits with infographics. This will help to quickly and easily communicate the value of your property to potential guests.
Use video on your website
Video is a great way to capture attention and communicate information. Consider using video on your website to give potential guests a tour of your property or to showcase the local area.
Include customer testimonials
Customer testimonials are a great way to build trust and credibility with potential guests. If you have happy customers, make sure to include their testimonials on your website. This will help to increase conversion by showing potential guests that others have had a great experience with your property.
Have email lead capture tool
Another way to increase conversion on your accommodation website is by using an email lead capture tool. This will allow you to capture the contact details of potential guests so that you can follow up with them at a later date. There are many different lead capture tools available, so be sure to do your research and find one that best suits your needs.
Have a blog page on your website
Blog pages are a great way to increase conversion on your accommodation website.
A blog page can be used for many things, but the most common use is for posting articles about various topics related to your property and location. Blog posts generate traffic and attention from Google which benefits your website in terms of ranking on search engines and through increased traffic from people looking for content related to what you have posted.
If you outline your blog posts effectively they can generate revenue and increase conversion rates on your site.
The first step is to create quality content that will be of interest to your target market. This means taking the time to do some research and finding out what people are searching for online. Once you have an idea of what people are looking for, it’s time to start creating your content.
Remember to include photos and videos where possible, as this will help to engage your reader.
It’s also important to ensure that your blog posts are shareable, so be sure to include social sharing buttons on each post. This will allow readers to share your content with their friends and followers, which can help to increase traffic to your website.
In order to improve conversion rates on your accommodation website, it’s important to ensure that your blog posts are featured prominently on your home page. This will keep your page constantly updated and fresh for SEO purposes, as well as help to capture the attention of potential guests
Focus on the above the fold section of your website
When creating your website, it’s important to focus on what you write above the fold. This is the section of your website that is visible without scrolling down, and it’s where you have the opportunity to capture the attention of your visitor and sell them on your property.
Your home page should include a strong and compelling welcome message. This includes:
1. The niche you are aiming for.
For example, if you are targeting the luxury market, make sure to prominently showcase this on your home page. This will help to quickly and easily communicate the type of property you have to potential guests.
2. What you offer.
Present this in a clear and concise manner. Make sure to list the amenities that your property has to offer, as well as what type of guests you are targeting.
3. What benefits to the customer has by staying with you.
This could be anything from free breakfast to discounted rates for returning guests.
Make sure to highlight the unique selling points of your property and how they will benefit the customer.
You should also include some basic information about who you are as a company. This could include your contact details, logo, social media links, etc
It’s also important to showcase your reviews and testimonials above the fold. This will help to build trust with potential guests and encourage them to book a stay at your property.
4. What they need to do next.
Another important element above the fold is your call to action (CTA). This is the section of your website where you ask your visitor to take a specific action, such as book now, sign up for updates or learn more.
Your CTA should be clear and concise, and it should stand out from the rest of your content. Be sure to use strong action words that will encourage your visitor to take the next step.
Make sure to test different CTA’s to see which one produces the best results.
Conclusion how to increase conversion on an accommodation website
By following these simple tips, you can start increasing your conversion rate and making more money from your accommodation website. So what are you waiting for? Implement these changes today and see the results for yourself!
If you have any questions or need help getting started, feel free to contact us and we’ll be happy to assist. Good luck
