How to Rank Number 1 on Google for your Hotel Website

4 Different ways to Rank Number 1 on Google for your Hotel Website

There are four different ways you can rank number 1 on Google for your hotel website: Google ads, Google search results, Google Maps, and rich snippets. Each way has its own set of pros and cons, which we’ll explore in detail below.

1. Google ads

Google ads are the first way to rank on Google. Ads appear at the top of the search results, and businesses can bid on keywords to have their ads appear there.

The pros of Google ads are that they’re very effective at driving traffic to your website. They also allow you to target specific demographics, which can be helpful for marketing purposes.

However, the cons of Google ads are that they can be expensive, and they can also be distracting to users. If your ad is at the top of the search results, it can be easy for users to ignore your website altogether and click on one of the other ads instead.

2. Google Search 

Google search results are the second way to rank on Google. Your website will appear in the organic search results, which are the results that aren’t paid for.

The pros of ranking in the organic search results are that you don’t have to pay for your placement, and you’ll get a lot of traffic from people who are looking for specific information.

However, the cons of ranking in the organic search results are that it can be difficult to rank well, and you’ll have to compete with other websites for the top spots.

There are over 200 known factors that search engine algorithms take into consideration and you can see a list of them on this article by Hubspot.

To get started with ranking your accommodation website in the google search results, you’ll first need to do some specific Keyword Research for Hotels. Take a look at our article on Keyword Research for Hotels to find out more.

3. Google Maps

Google Maps is the third way to rank on Google. Your business will be listed in the local search results, which are the results that appear when people search for businesses in their area.

The pros of ranking in the local search results are that you’ll get a lot of traffic from people who are looking for businesses in a specific area. You also don’t have to pay for your placement, and you can easily optimize your listing for free.

However, the cons of ranking in the local search results are that they’re only shown to people who are looking for businesses in their area, and they can be difficult to rank well in.

4. Rich snippets

Rich snippets are the fourth way to rank on Google. They allow you to add extra information to your website’s search results, such as ratings, prices, and reviews.

The pros of rich snippets are that they can help you stand out from the competition, and they can help you get more traffic from people who are looking for specific information.

However, the cons of rich snippets are that they can be difficult to set up, and they may not consistently show up in the search results or be available for all types of website content.

Which ranking method is right for your accommodation business?

In essence, all four methods can produce results for your business and it’s most likely that you will want to deploy strategies for all four methods to try and rank number 1 on Google for your Hotel Website.

Paid ads are more expensive but give you instant results, but you disappear as soon as you pull the plug and stop advertising. SEO can cost you both money and time and takes longer for the results to show, but those results can last for considerably longer.

Local listings are a must for local-based searches and is quite easy to set up through Google my Business and is Free. Rich Snippets will make you stand out, but your success with them is hard to see and can be inconsistent. Having said that you don’t lose much by setting up your site to try and win snippets as the content is valuable to your users in any case, you just need to know how to structure it.

Getting started with SEO (Search Engine Optimisation) for Hotel Websites.

For accommodation websites, this process works by improving your site’s organic traffic and ranking on search engines like Google, Bing or other websites in order to be found by people who may have been looking for information about where to stay in local properties or to find out about “things to do” in an area where they intend to visit.

This involves creating high-quality content which matches the searcher’s intent.

Can you rank number 1 on Google for your Hotel Website when the Online Travel Agents dominate the search results?

There is no definitive answer to this question as it depends on a variety of factors, such as the hotel’s website design and SEO, as well as the Online Travel Agent’s (OTA) own SEO and marketing efforts. However, in general, hotels can rank on Google if they have a strong website design and presence, as well as good SEO.

OTAs typically have a strong presence (known as domain authority) online and in search engine results pages (SERPs), so it can be more difficult for hotels to rank higher than them.

However, with the right marketing and SEO efforts, hotels can improve their visibility and ranking on Google.

But let’s not kid ourselves when it comes to search engine optimization (SEO), hotels have a lot of work to do in order to rank higher than the online travel agencies (OTAs) that dominate the first page of results.

But that’s a good thing because if it’s difficult to achieve then this means your competitors are most likely not doing it, leaving you with an opportunity.