How to find social media ideas for Hotels in 2024:

Article Content

Introduction:

1. Identifying your target audience

Tips for identifying your target audience:

2. Utilising customer feedback and reviews

The value of customer feedback and reviews:

Tips for gathering customer feedback:

Tips for encouraging guests to leave reviews

Using customer feedback and reviews to generate content ideas:

3. Staying up to date with local news and events

Why staying current is important:

Tips for staying informed:

Using local news and events to generate content ideas:

4. Utilising your unique selling points and features

Why highlighting your unique selling points is important:

Tips for identifying your unique selling points and features:

Using your unique selling points and features to generate content ideas:

5. Engaging with your local community
6. Conclusion
7. Bonus: 48 ideas of what you can share on our social media accounts

 

Introduction:

Social media is a crucial part of any modern business, and this is especially true for accommodation businesses. According to a recent study, hotels that use social media see an average of 20% more bookings than those that don’t. But with so many businesses competing for attention on social media, it can be challenging to come up with fresh and engaging content. That’s why we’ve put together this guide on finding social media ideas for accommodation businesses. Whether you’re just starting out on social media or looking to revamp your existing strategy, this guide will provide you with the tools you need to succeed.

Have you ever struggled to come up with ideas for social media posts for your accommodation business? You’re not alone. Many business owners find it challenging to consistently produce engaging content that resonates with their audience. But with some creativity and strategic planning, it’s possible to find an endless supply of social media ideas that will help you attract new guests and keep your existing ones coming back for more.

In this guide, we’ll cover everything you need to know about finding social media ideas for your accommodation business. In addition, we’ll talk about how to conduct a content audit, brainstorm techniques, and how to repurpose and reuse existing content. By the end of this guide, you’ll have a solid understanding of how to find social media ideas that will help you build a loyal following and drive bookings for your business.

1. Identifying your target audience:

Before you start creating social media content for your accommodation business, it’s important to have a clear understanding of who your target audience is. Knowing your audience will help you create content that resonates with them and is more likely to convert into bookings.

Why understanding your target audience is important:

Your target audience will influence everything from the type of content you create to the tone and style of your social media posts. For example, if your target audience is families with young children, you’ll want to create content showcasing the kid-friendly amenities and activities your property offers. On the other hand, if your target audience is couples looking for a romantic getaway, you’ll want to create content highlighting your property’s romantic setting and amenities.

Tips for identifying your target audience:

There are several ways you can identify your target audience, including:

Analysing your customer demographics: Look at the data you have on your current customers to get a sense of who is booking with you. What is their age range, gender, location, and interests? This information can help you create content that speaks to your audience.

Conducting market research: Use online tools like surveys and focus groups to gather insights about your target audience. This can help you better understand who your customers are and what they are looking for from your accommodation.

Monitoring social media comments and reviews: Keep an eye on the comments and reviews left by your customers on your social media channels and online review sites. This can give you valuable insights into what they like and dislike about your property and ideas for future content.

2.Utilising customer feedback and reviews:

Customer feedback and reviews can be a valuable source of content ideas for your accommodation business’s social media channels. Not only do they provide insight into what your customers like and dislike about your property, but they can also help you identify areas for improvement and create content that resonates with your audience.

The value of customer feedback and reviews:

Customer feedback and reviews are an excellent way to get a pulse on how your business is doing and what your customers are looking for. By gathering this information and using it to inform your social media content, you can create content that speaks directly to your audience and addresses their needs and concerns.

Tips for gathering customer feedback:

There are several ways you can gather customer feedback, including:

Surveys: Use online survey tools to gather customer feedback about their experience at your property. You can ask specific questions about their stay or leave it open-ended for them to provide their own comments and suggestions.

Monitoring social media comments and reviews: Keep an eye on the comments and reviews left by your customers on your social media channels and online review sites. This can give you valuable insights into what they like and dislike about your property.

Encourage reviews: Encourage your customers to leave reviews on your social media channels and online review sites. This can help you gather more feedback and better understand what your customers think about your property.

Tips for encouraging guests to leave reviews

Requesting reviews at the end of the stay or visit

One of the best ways to encourage guests to leave reviews is to simply ask them. Consider requesting reviews at the end of the stay or visit, either in person or through a follow-up email or survey. This can be as simple as saying something like, “We hope you enjoyed your stay with us. If you have a moment, we’d really appreciate it if you could leave us a review on [review site]. Your feedback helps us improve and better serve our guests in the future.”

Providing an easy method for leaving reviews, such as a link to an online review site or a suggestion to follow the business on social media

Providing an easy method for leaving reviews can also go a long way in encouraging guests to share their thoughts. This can include a link to an online review site or a suggestion to follow the business on social media and leave a review there. Some review sites even allow companies to send review requests directly to guests via email, which can be a convenient way to get feedback. 

TOP TIP: If you haven’t got one, you should create a page on your own website PropertyName.com/reviews with links to all the places you want your guests to leave reviews; this is sometimes easier to point to that individual sites.

Offering incentives for leaving reviews, such as a discount on a future stay or a small gift

Offering incentives for leaving reviews is also an effective way to encourage more guests to share their thoughts. These incentives can be as simple as a discount on a future stay or a small gift, such as a complimentary breakfast or a souvenir. Be sure to clearly communicate what the incentive is and how guests can claim it.

Responding to positive reviews and thanking guests for their feedback

Another important aspect of encouraging reviews is responding to both positive and negative feedback. When a guest leaves a positive review, be sure to thank them and let them know their input is appreciated.

Addressing negative reviews and using them as an opportunity to improve the business

For negative reviews, try to address any issues raised and use the opportunity to improve the business. A personalised and sincere response can go a long way in showing guests that their feedback is valued and that the business is committed to providing a positive experience.

Using customer feedback and reviews to generate content ideas:

Here are a few ways you can use customer feedback and reviews to generate social media content ideas:

Highlighting positive comments: Share positive comments and reviews from your customers on your social media channels. This can help you showcase the great experiences your customers are having at your property and encourage new bookings.

Addressing customer complaints: If you see a recurring complaint in customer feedback and reviews, use it as an opportunity to create content that addresses the issue. This can help you demonstrate to your audience that you are listening to their feedback and working to improve their experience.

Creating customer testimonials: Use customer feedback and reviews to create short testimonials that you can share on your social media channels. This can help you showcase the great experiences your customers are having at your property and encourage new bookings.

3. Staying up to date with local news and events:

As an accommodation business, it’s important to stay in touch with what is going on in your local community. By staying informed about local news and events, you can create content that resonates with your audience and positions your business as an active community member.

Why staying current is important:

By staying up to date with local news and events, you can create content that speaks directly to your audience and showcases your property as a hub of activity and culture. This can help you attract new guests and keep your existing ones coming back for more.

Tips for staying informed:

There are several ways you can stay informed about local news and events, including:

Following local tourist information agencies: Follow local tourist information agencies or sign up for their newsletters to stay informed about upcoming events and attractions in your area.

Attending local business improvement events: Attend events hosted by local business improvement agencies or councils to stay informed about what is going on in your community.

Monitoring social media: Keep an eye on social media to see what is happening in your community. You can follow local news outlets, community groups, and event pages to stay informed.

Using local news and events to generate content ideas:

Here are a few ways you can use local news and events to generate social media content ideas:

Sharing news about local events: Share news about local events, such as festivals or concerts, on your social media channels to showcase your property as a hub of activity and culture.

Articles: Share articles about local news or events on your social media channels to keep your followers informed and engaged.

Hosting social media giveaways: Use local events as an opportunity to host social media giveaways or promotions. For example, if a local food and wine festival is happening in your area, you could host a giveaway for a free night’s stay at your property.

Partnering with local businesses or attractions: Consider partnering with local businesses or attractions to create content that highlights the best of your community. For example, you could create a package that includes tickets to a local museum or a gift card to a local restaurant.

Hosting local events or activities: Host local events or activities at your property to showcase your involvement in the community. For example, you could host a local artisan market or a wine-tasting event featuring local wineries. This can help you attract new guests and build a loyal following.

4. Utilising your unique selling points and features:

In the highly competitive world of social media, it’s important to highlight the unique aspects of your accommodation business. By showcasing your unique selling points and features, you can differentiate your business from the competition and attract new guests.

Why highlighting your unique selling points is important:

Your unique selling points and features set your business apart from the competition. By highlighting these aspects of your business on social media, you can showcase what makes your property special and attract the attention of potential guests.

Tips for identifying your unique selling points and features:

There are several ways you can identify your unique selling points and features, including:

Analysing your competitive advantage: Look at what your competition is offering and consider what makes your business unique. This can help you identify your unique selling points and features.

Surveying customer preferences: Use surveys or focus groups to gather insights about your customers’ preferences and what they are looking for in an accommodation. This can help you identify your unique selling points and features.

Monitoring social media comments and reviews: Keep an eye on the comments and reviews left by your customers on your social media channels and online review sites. This can give you valuable insights into what they like and dislike about your property and ideas for future content.

Using your unique selling points and features to generate content ideas:

Here are a few ways you can use your unique selling points and features to generate social media content ideas:

Showcasing guest amenities: Highlight the amenities and services you offer your guests, such as a pool, fitness centre, or spa. This can help you showcase what makes your property special and attract the attention of potential guests.

Highlighting local attractions: Share information about local attractions and activities your guests can enjoy during their stay. This can help you showcase the unique features of your location and attract the attention of potential guests.

Sharing customer testimonials: Use customer testimonials to showcase your unique selling points and features. Share quotes and reviews from customers who have enjoyed the unique aspects of your property on your social media channels.

5. Engaging with your local community 

Engaging with your local community can be a great way to build brand awareness and loyalty for your hospitality business. One way to do this is through social media. By connecting with your local community on social media, you can keep them informed about your business and any special offers or events you have coming up. You can also use social media to share updates about your business and show your personality and values.

To find and participate in local events and happenings, you can try a few different strategies. One option is to follow local news outlets or community groups on social media. These can be excellent sources of information about what’s going on in your area. You can also join community groups or organisations, such as chambers of commerce or local tourism boards. These groups can be a great way to network with other businesses and stay informed about what’s happening in your area.

Involvement in your local community can also be a source of content ideas for your social media channels. For example, consider sharing photos from events or highlighting local businesses or attractions. You can also use social media to show your support for your community, whether it’s through charity events or simply sharing positive news and updates about your area. By actively participating in your local community, you can help build a positive brand image and foster loyalty among your followers.

6. Conclusion

In conclusion, encouraging reviews and engaging with your local community can be powerful strategies for building brand awareness and loyalty for your hospitality business. You can showcase your business’s strengths and address any weaknesses by requesting reviews, providing an easy way for guests to leave feedback, offering incentives, and responding to both positive and negative reviews. Engaging with your local community through social media can also be a great way to build brand awareness and connect with potential customers.

To find additional social media ideas for your accommodation business, consider seeking out industry resources or joining online communities or groups related to the hospitality industry. You can also look to other companies in your area or similar industries for inspiration. Feel free to experiment with new ideas to see what works best for your business.

We hope these strategies have been helpful and encourage you to implement them in your own business. Building a strong online presence and reputation is key to attracting and retaining customers, and taking the time to invest in reviews and community engagement can pay off in the long run.

7. Bonus: 48 ideas of what you can share on your social media accounts:

1. Highlight the hotel’s amenities, such as the pool, fitness centre, or restaurant.
2. Share photos of the hotel’s guest rooms, suites, and common areas.
3. Share travel tips for visitors to the local area, such as recommended attractions, restaurants, and events.
4. Share behind-the-scenes photos or videos of the hotel staff at work.
5. Share customer reviews and testimonials.
6. Share special deals and promotions for followers of the social media account.
7. Share photos or videos of local events or activities that guests can participate in.
8. Share quotes or travel inspiration related to the hotel or local area.
9. Share details about the hotel’s sustainability efforts or eco-friendly practices.
10. Share recipes or cooking tips from the hotel’s chefs.
11. Share tips for planning a successful business trip or conference at the hotel.
12. Share photos or videos of the hotel’s event spaces and meeting rooms.
13. Share travel-themed quizzes or polls to engage followers.
14. Share details about the hotel’s history or unique features.
15. Share news about the local area or community events.
16. Share quotes about travel or hospitality.
17. Share photos of the hotel’s decor or design elements.
18. Share details about the hotel’s loyalty program or rewards system.
19. Share travel packing tips or recommendations for guests.
20. Share details about the hotel’s room service offerings.
21. Share photos or videos of the hotel’s spa or wellness facilities.
22. Share tips for making the most of a romantic getaway at the hotel.
23. Share details about the hotel’s pet-friendly policies.
24. Share travel-themed memes or GIFs.
25. Share photos or videos of the hotel’s outdoor spaces or gardens.
26. Share details about the hotel’s dining options or restaurant menus.
27. Share tips for planning a family vacation at the hotel.
28. Share photos or videos of the hotel’s art collection or exhibits.
29. Share details about the hotel’s on-site activities or entertainment.
30. Share details about the hotel’s transportation services or airport shuttle.
31. Share travel-themed trivia or facts.
32. Share details about the hotel’s wedding or event planning services.
33. Share photos or videos of the hotel’s unique holiday decorations or events.
34. Share details about the hotel’s room upgrade or VIP treatment options.
35. Share photos or videos of the hotel’s recreational facilities, such as tennis courts or a golf course.
36. Share tips for making the most of a solo travel experience at the hotel.
37. Share details about the hotel’s concierge services or local recommendations.
38. Share photos or videos of the hotel’s business centre or work areas.
39. Share details about the hotel’s room rates or pricing options.
40. Share details about the hotel’s safety protocols or cleanliness measures.
41. Share photos or videos of the hotel’s lobby or reception area.
42. Share details about the hotel’s in-room amenities or technologies.
43. Share travel budgeting tips or recommendations for guests.
44. Share details about the hotel’s fitness classes or wellness workshops.
45. Share photos or videos of the hotel’s grounds or landscaping.
46. Share details about the hotel’s pet amenities or services.
47. Share tips for planning a group trip or gathering at the hotel.
48. Share photos or videos of the hotel’s nightlife.